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- 约1.37万字
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- 2026-05-11 发布于湖南
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WinningtheFutureWineConsumer
Afterasustainedperiodofdecliningconsumption,winebrandsarereassessinghowtoengageconsumersandstabilizethecategory.GenZiscentraltothatrecovery,asthefirstfully
digital-nativecohorttoenterlegaldrinkingagewithdistinctexpectationsaroundwellness,
authenticityandconvenience.Importantly,olderGenZcohortsexperiencedCOVID-19-relateddisruptionduringtheirformativeconsumptionyears,whileyoungercohortsareenteringundermorenormalizedconditions.
WiththenumberofGenZdrinkersprojectedtogrowaround80
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