为竞争而生：中东科技领军企业的商业模式重塑.docxVIP

Builttocompete

Businessmodelreinventionfor

techchampionsintheMiddleEast

|Builttocompete1

EXECUTIVESUMMARY

Drivenbyinnovation,customerneeds,andgovernmentactions,the

Gulf’stechnologymarketsaregrowingandmorphingatadizzyingpace.Towininthisenvironment,techcompanyleadersmustact,butthey

cannotsimplychasetherapidlymultiplyingopportunities.Instead,

theymustreinventthemselveswithintentbymakingdeliberate,alignedchoicesabouthowtheycreate,deliver,andcapturevaluethrough

businessmodelreinvention(BMR).

BMRbegi