2026全球可穿戴设备市场洞察.docxVIP

UnlockingGrowthin

WearableTech

Adoption,Expectations,andWhat’sNext

WearablesMarketSizeAdoption

Acrosswearabledevicecategories,smartwatchesarebyfarthetop-ownedwearabledevice,followedbyfitnessbands/activity

53%ofcurrentownersare

53%

ofcurrentownersarefemale.Intenders

skewmale(56%)and55+(47%).

42%

Fitnesstrackersfollowat42%andsmartearbuds(41%).

65%

ofadultsown,orintendtoown,awearabletechsolution.

75%

Smartwatchesdominateownershipat75%.

Source:NielsenIQBASESWearables2026Study

4

OpportunityforGrowthinSmartGlassesandRings

Own