农民合作社产品的消费者认知对购买意愿影响研究.docxVIP

农民合作社产品的消费者认知对购买意愿影响研究

关键词：农民合作社；消费者认知；购买意愿；农业经济；市场推广

Abstract:Withtheadvancementofagriculturalmodernization,farmercooperativeshaveplayedanimportantroleinpromotingruraleconomicdevelopmentandimprovingthequalityandefficiencyofagriculturalproducts.However,thelevelofconsumerawarenessoffarmercooperativeproductsdirectlyaffectstheirwillingnesstopurchase.Therefore,thisstudyaimstoexplorehowconsumerawarenessoffarmercooperativeproductsaffectstheirwillingnesstobuy.Thisstudyadoptsquestionnairesurveyandempiricalanalysismethods,takingfarm