2026年中国媒体景观报告.pptxVIP

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  • 2026-06-23 发布于北京
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2026年中国媒体景观报告

FROMCONTROL

TOEMPOWERMENT

K-SHAPEDCONSUMPTION|MEDIACENTRALIZATION|ALL-INAI

2026ChinaMediaLandscape

INNOVATINGTOIMPACT

dentsu

AdvertisersredirectTVbudgetstoOTVandtrackmulti-screenreachHeavyinvestmentonECplatformasanewfrontierformedia-drivenrevenuegrowth

mediaspendingincreasedfrom

15.7%to35%from2014-2017.

245newbrandsenteredcontentmarketing,withbeautyandFMCGbrandsleadinginvolume

Livestreamingbecomesacompellingnewexperience

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