The CMO Survey 2026-2026年CMO调查——尽管价值和人工智能收益不断增长,但营销合同仍面临经济压力.pdfVIP

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The CMO Survey 2026-2026年CMO调查——尽管价值和人工智能收益不断增长,但营销合同仍面临经济压力.pdf

2026ExecutiveSummary

Economicpessimismisatitshighestpointsincethepandemic—anditishavefallensteadilyforyears,nowstandingatjust3.8%ofmarketingspending,downfroma

reshapingmarketingpriorities.Morethanhalfofrespondentsreporttheyarelesspre-pandemichighof5.8%,andmarketingheadcountgrowthhasslowedsharply,declining

optimisticthanlastquarter,witheconomicpessimismatitshighestlevelsinceheightofthemorethan50%fromlastyearsrate.Itisnotsurprisingthenthat

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