饮料市场激烈竞争及品类支出趋势分析.pptx

DanoneWatersBeveragesCategoryandBrandreview

FierceCompetitioninBeveragecategoryAquarius

Categoryspendingincreaseddramaticallyinpast3years,mainlydrivenbyFunctionalDrinkSub-categorySpendingTrendRemark:Monitoringspendingonlycoverhardadformat28,52938,58839,614MediaSpendingbySub-Category63%63%(RMB’Mil)+44%+3%

FunctionalDrinkcategoryspendingincreasedrivenbyMizoneandnewmarketentrants–localandMNCRemark:Monitoringspendingonlycoverhardadformat(RMB’Mil)5,49512,58013,217+129%+5%NewNew32%28%32%32%17%21%21%16%32%25%11%

KeyTrend#1:

BigbrandsenteredF