跨境运营英语测试题.docxVIP

跨境运营英语测试题

一、单选题（每题1分，共12分）

1.Whenexpandingabrandinternationally,whichofthefollowingisgenerallyconsideredthefirststep?

A.Launchingamarketingcampaign

B.Settinguplocalsocialmediaaccounts

C.Conductingmarketresearch

D.Negotiatingdistributionagreements

【答案】C

【解析】Conductingmarketresearchistypicallythefirststepininternationalexpansiontounderstandlocalmarketconditions,consumerpreferences,andregulatoryrequirements.

2.WhatistheprimarypurposeofSEOininternationalmarketing?

A.Toincreasebrandawareness

B.Todrivetargetedtraffic

C.Toimprovewebsiteaesthetics

D.Toenhanceuserexperience

【答案】B

【解析】Theprimarypurposeo