麦肯锡为三星中国做的项目标杆企业研究.pptx

CONFIDENTIALPCCompetitorAnalysis:IBM

1OVERVIEWOFCOMPETITORANALYSISFRAMEWORK4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing,

advertisingand

promotionDistribution(channel

andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersPricing1.BackgroundinformationLocationManagement

teamStartingyearNumberof

employeesEraanalysis

2BACKGROUNDINFORMATION1.BackgroundinformationLocationManagement

teamStartingyearNumbe