交际英语教学课件--Unit 2 Advertising (2).pptVIP

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  • 2026-06-22 发布于浙江
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交际英语教学课件--Unit 2 Advertising (2).ppt

AdvertisementBy贺雪晗招杰欣杨晓晴

DefinitionofadvertisementAformofconversationToencourageandpersuadeanaudiencetotakesomeactions

Sixtheoriespersuasive,creativeROIRelevance(goodsandtheirvehicles------natural)Originality(independentthinking)ImpactUSPUniqueSellingProposition(uniquebenefit,automobile)

Differentemphasis

ondifferentcarsRolls-Royce(nobleness)Benz(luxury)BMW(enjoyment)Beetle(ugliness)

Sixtheoriespersuasive,creativeCICorporateIdentitySystemThreeelements:VisualIdentity(VI)BehaviorIdentity(BI)MindIdentity(MI)ESPEmotionSell

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