WhitePaper
IsOneBrandEnoughfora
GlobalMarket?
Second-brandstrategyinemergingAPACmarkets:Lessons,
trade-offs,andapracticalplaybookforMNCstryingtoaddress
accessissueswithsustainability
SANJEEVKUMAR,Principal,Insights,AnalyticsandAdvisory(IAA)
ROHINSETHI,Manag
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