营销英语期末试题及答案.docxVIP

营销英语期末试题及答案

一、单选题（每题1分，共20分）

1.Whatistheprimarygoalofmarketingcommunication?

A.Toincreasesalesimmediately

B.Tobuildlong-termcustomerrelationships

C.Toreduceproductioncosts

D.Tocompetewithcompetitors

【答案】B

【解析】Marketingcommunicationaimstobuildlong-termcustomerrelationshipsbyconveyingmessagesthatinform,remind,andpersuade.

2.WhichofthefollowingisNOTapartofthemarketingmix?

A.Product

B.Price

C.Place

D.People

【答案】D

【解析】ThetraditionalmarketingmixincludesProduct,Price,Place,andPromotion(4Ps),notPeople.

3.Whatdoesbrandequityreferto?

A.Thetotalcostofbrandproduction

B.Theperceivedvalueofabrandbyconsumers