科特勒市场营销第四章习题答案详解.pdfVIP

Chapter4ManagingMarketingInformationtoGainCustomerInsights

1)Despitethedataglutthatmarketingmanagersreceive,theyfrequentlycomplainthattheylack

________.

A)enoughinformationoftherightkind

B)timelyinformation

lationAnswerTRUEDiffPageRefSkillConceptObjectiveAresearcherwhowantstocalculateconfidencelimitsforsamplingerrorwoulduseno

C)accurateinformation

D)reliableinformation

E)validinformation

Answer:A

Diff:2PageRef:100

AACSB:Communication

Skill:Concept

Objective:4-1

2)Amarketinginform