2026年导游资格考试《旅游英语营销》模拟卷.docVIP

2026年导游资格考试《旅游英语营销》模拟卷

姓名：_____?准考证号：_____?得分：______

一、单选题（总共10题，每题2分）

1.WhichofthefollowingisNOTatypicalcomponentofatourismmarketingplan?

A.Marketanalysis

B.Competitiveanalysis

C.Financialprojections

D.Personaltravelexperiences

2.Thetermperceivedvalueintourismmarketingrefersto:

A.Theactualcostofatourpackage

B.Thedifferencebetweenwhatacustomerexpectsandwhattheyreceive

C.Thenumberoftouristsvisitingadestinationannually

D.Thepromotionaldiscountsofferedbytravelagencies

3.Whatistheprimarypurposeof