2026两类消费者图景:重塑全球消费格局的两极化消费心态.docxVIP

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2026两类消费者图景:重塑全球消费格局的两极化消费心态.docx

ATaleofTwoConsumers:

Thepolarizedmindsetsreshapingglobalconsumption

Theoldconsumer

playbookisbreaking.

NIQandWorld

DataLabrevealhow

brandscanearnthe

premium,winthe

valuechoice,oravoidbeinglostinthemiddle.

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?2026NielsenConsumerLLC.Allrightsreserved.3

Introduction

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