2026客户关系管理CRM指数报告.docxVIP

2026

CRMINDEXREPORT

Introduction

CRMIsataCrossroads

TheworldofCandidateRelationshipManagement(CRM)

technologyisundergoingaradicaltransformation—notjustinproductevolutionbutinhoworganizationsdefine,deploy,and

dependonit.Overthepastyear,AptitudeResearchhasstudiedtheshiftingdynamicsofthismarket,andonetruthhasbecomeclear:CRMisnolongeramarketinglayerontopofanATS—itis

afoundationalpartofthemoderntalentacquisitionstrategy.Butfewcompaniesareconfidentthey’reusingiteffectively.

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