营销新定义引领21世纪商业变革.pptVIP

  • 1
  • 0
  • 约4.89千字
  • 约 29页
  • 2026-09-08 发布于北京
  • 举报

MARKETINGMANAGEMENT

12thedition1DefiningMarketingforthe21stCentury Kotler Keller第1页1

ChapterQuestionsWhyismarketingimportant?Whatisthescopeofmarketing?Whataresomeofthefundamentalmarketingconcepts?Howhasmarketingmanagementchanged?Whatarethetasksnecessaryforsuccessfulmarketingmanagement?第2页2

WhatisMarketing?Marketingisananizationalfunctionandasetofprocessesforcreating,municating,anddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheanizationanditsstakeholders.第3页3

WhatisMarketingManagement

文档评论(0)

1亿VIP精品文档

相关文档