企业股份单分析.pptx

BusinessPortfolioAnalysis

OutlineIntroductionBCG(BostonConsultingGroup)MatrixPIMS(ProfitImpactofMarketStrategy)GE(GeneralElectric)/McKinseyMulti-FactorMatrix

IntroductionThecreationofSBUsenablesthesettingofSBU’smissionandobjectivesandtheallocationofresourcesacrossSBUs

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