普华永道:2025全球消费者之声中国报告:新时代中国消费者:聚焦食品、健康与可持续发展(英文版)(40页).docxVIP

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普华永道:2025全球消费者之声中国报告:新时代中国消费者:聚焦食品、健康与可持续发展(英文版)(40页).docx

PwC’sVoiceoftheConsumer2025GlobalSurvey- ChinaReport

TheNewChineseConsumer:Food,Health,Sustainability

December2025

PwC’sVoiceoftheConsumer2025GlobalSurvey-ChinaReportPAGE

PwC’sVoiceoftheConsumer2025GlobalSurvey-ChinaReport

PAGE2

Foreword

03

Retailmarketoverview

04

ThefivefacesoftheNewChineseConsumer

09

Aboutthesurvey

38

Contactus

39

Contents

CarrieYu

PwCChinaConsumerMarketsIndustryLeader

Foreword

Thisyearmarksthe16thAnniversaryofPwC’sVoiceoftheConsumerGlobalSurvey,andIampleasedtosharewithyouthefindingsofour202

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