M+C Saatchi Performance_营销者的视角：营销人员对商业媒体的真实看法.pptxVIP

THE

MARKETERS

WhatMarketers

LENS:

AboutCommerceMedia

ReallyThink

keycommerce

mediatakeaways

s71%

Theprimaryobjectiveofcommerce

mediaremainssales/conversions(71%ofrespondents);however,morethanhalfofrespondentsleverageitfor

brandawareness.

NO.1

onthewishlistforemergingcommercemediacapabilitiesismoreadvanced

audiencetargeting(57%ofrespondents),followedbyAI-drivenoptimization(47%)

48%74%

84%

plantoincreasecommercemediainvestmentinthenext12months.

ofrespondentsstatedtheyarealready

runningCommerceMediacampaigns,and65%