媒体争夺流量、利润与掌控权的新较量’,,2026.docxVIP

Media’sNewFight

forEyeballs,Pro?ts,

andControl

October2026

USmediarevenuesappeartobehealthierthanever,withrevenuereachingarecordof$631billionafterabriefdipin2020...

USmediaindustry

NOMINALREVENUE($B)1

436

34

29

41

79

52

200

631

5.4%

596

52

一5.8%

534

48

487

556

47

50

91

(8%)109(17%)

451

42535

425

35

46

58

37

45

77

72

56

22

6641

66

63

65

65

80

76

60

36

76

70

80

67

74

82

71

78

(12%)

85

(14%)

75

(12%)

199192

206218

217

229

230(37%)

2018

20192020

20212022

2023

2024

2025

Audio

Socialmedia

Gaming

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