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Michael R. Solomon《消费者行为学第6版 Consumer Behavior Buying, Having, and Being (Sixth Edition)》原版讲义13精品教案课件讲义.docVIP

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  • 2026-10-19 发布于湖北
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Michael R. Solomon《消费者行为学第6版 Consumer Behavior Buying, Having, and Being (Sixth Edition)》原版讲义13精品教案课件讲义.doc

    Chapter13:IncomeandSocialClass

    Chapter13:IncomeandSocialClass

    PAGE230

    PAGE231

    PAGE215

    CHAPTER13

    CHAPTER

    13

    INCOMEAND

    INCOMEAND

    SOCIALCLASS

    ChapterSUMMARY

    Thefieldofbehavioraleconomicsconsidershowconsumersdecidewhattodowiththeirmoney.Inparticular,discretionaryexpendituresaremadeonlywhenpeopleareableandwillingtospendmoneyonitemsaboveandbeyondtheirbasicneeds.Consumerconfidence—thestateofmindconsumershaveabouttheirownpersonalsituation,aswellastheirfeelingsabouttheiroveralleconomicprospects—helpstodete

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