商标翻译的定性研究英语论文.docxVIP

AQualitativeInquiryintoTrademarkTranslation:Strategies,CulturalNuances,andBrandPerception

Abstract

1.Introduction

2.LiteratureReview

3.Methodology

3.1Participants

Apurposivesamplingstrategywasemployedtoselectparticipantswithdiverseexpertiserelevanttotrademarktranslation.Thisincluded:

*Professionaltranslatorswithspecializedexperienceinmarketingandbrandlocalization.

*Brandmanagersresponsibleforinternationalmarketentryandbrandstrategy.

*Legalexpertsspecializinginintellectualpropertyandtrademarklaw,particularlyincross-bordercontext