第26届全球汽车高管调研在目标不断变化的时代行稳致远.docxVIP

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第26届全球汽车高管调研在目标不断变化的时代行稳致远.docx

October2026

26thGlobalAutomotiveExecutiveSurvey

Thrivinginthe

ageofmovingtargets

Howtonavigateinaworldwherestrategy,technologyandmarketsneverstandstill.

AIgeneratedimage

Foreword

Thereisnolongeronedefiningdisruptionshapingtheautomotiveindustry.Thatistheclearestinsightfromthisyear’s26thGlobalAutomotiveExecutiveSurvey.Previously,industryleaderscouldfocusononeortwodominantforces.Today’senvironmentismuchmorecomplex.Theriseofdigitaland

AItechnology,changingcustomerexpectations,developingecosystemsandongoinggeopolitic

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