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麦肯锡 -医疗科技企业为何不能忽视客户体验 Why medtechs can’t afford to overlook customer experience.pdfVIP

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  • 2026-11-04 发布于山西
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麦肯锡 -医疗科技企业为何不能忽视客户体验 Why medtechs can’t afford to overlook customer experience.pdf

    McKinsey

    Company

    LifeSciencesPractice

    Whymedtechscant

    affordtooverlook

    customerexperience

    Customerexperienceisacompetitiveimperativeformedtechs.Tocreatea

    durableadvantage,itmustbedesignedintoproductsfromdayone,not

    addedasapost-saleservice.

    byDamianLewandowski,OanaCheta,VenkyAnant,andYoditTesfagiorgis

    October2026

    Fordecades,customerexperience(CX)inmedtechhasrarelybeenquestionedormeasured.

    That’snotbecausecompaniesbelievedtheyweredeliveringaflawl

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