麦肯锡 -人工智能购物,谁是赢家?自主智能商业的新实证研究 Who wins when AI does the shopping New evidence on agentic commerce.pdf

麦肯锡 -人工智能购物,谁是赢家?自主智能商业的新实证研究 Who wins when AI does the shopping New evidence on agentic commerce.pdf

Mc

sey

company

Growth,MarketingandSalesPractice

WhowinswhenAIdoesthe

shopping?Newevidenceon

agenticcommerce

Analysisofabout21,000consumersindicateshowAIshoppingbehaviorisgrowing

andevolving,withearlyevidenceshowingcompaniesare

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