本科毕业设计-浅论我国经济型酒店的品牌战略.docVIP

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本科毕业设计-浅论我国经济型酒店的品牌战略.doc

Abstract

WiththerapiddevelopmentofChinashotelindustry,economic-typehotelisatarapidpace.Themarketmorecompetitiveeconomyhotelforbusinessservicestostrengthenbrandbuilding,toenhancecompeti-tivenessasurgentandimportantproblem.

ThisarticleusestheSWOTanalysis,forthedevelopmentofChinasEconomyHotelsinchainbrandstrategytotakethenecessityofanalysisandargument,andtheEconomyHotelsbrandchainmanagementimplementationmethodology,carriedoute__ploratoryattempt.Drawthefollowingconclusion:FortheChineseeconomyhotels,thepricere

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