飞利浦街道照明培训资料.pdfVIP

Street lighting applications Erik Milz Strategic Marketing Manager, General Lighting December 11-12, 2007 Why Street Lighting • Size of market – Estimated 435 million “outdoor” lamps installed world-wide. – Valued at €6.2 billion (lamp+ballast+luminaire) – Estimated 15-20 million “Street Lamps” in the U.S. and 60+ million WW. – Translation: Billions of LEDs. • Accessibility – Chunks of the market are directly accessible via Municipalities. – Retrofit customers are engaging with multiple U.S. cities via cold-calling. – Major Luminaire manufacturers have established relationships. • Customer Incentive to Value Proposition – Municipalities have strong incentives to reduce power consumption and maintenance • Rising energy costs • Pressure to “go green” and eliminate hazardous waste. • Limited city budgets with strong competition for funds. Projects that combine a positive political message with “pay-back” receive attention. CONFIDENTIAL Street Lighting – SM Training – December 11-12, 2007 2 Various types of outdoor/street lighting Roadway / Street Sidewalks Parks CONFIDENTIAL Street Lighting – SM Training – December 11-12, 2007 3 Various types of street luminiares COBRA SHOE BOX/CAN POLE/POST MOUNTED CONFIDENTIAL Street Lighting – SM Training – December 11-12, 2007 4 Traditional lamps Fluorescent