经典广告语2.ppt

Fast reading 1. What are the advantages and disadvantages of using a story as an advertisement? 2. what is the most powerful and magical word in the world of advertising ? Careful reading 1. How do companies choose names for their products ? 2. what kind of name do they choose? What are the features of a good slogan? A good slogan should be “catchy, or easy to remember, and should convey a positive image of the product and company. T or F 1. Because story advertisements impress people , the products sell very well. 2. If you are selling your product in a foreign market, you must check the translation is correct. 3. when we are offered a “free gift” or an “added bonus”, we should hurry to buy it. Read the passage and try to find out the main idea of each paragraph 1. The language used in ads ____________ 2. __________________is important 3.___________________is important. 3. ____________________ is important 4-5. __________________when we advertise 6. ________________ in the ads Unit5 Extensive reading Words that sell 经 典 广 告 语 戴比尔斯钻石：钻石恒久远，一颗永流传 麦氏咖啡：滴滴香浓，意犹未尽 ?--人头马 :人头马一开，好事自然来！ ?? --领带: 男人的世界 ?????????? --生发精: 聪明何必绝顶，慧根长留 ? 某化妆品广告“趁早下‘斑’，请勿‘痘’留。” 某洗衣机广告“闲妻良母！” 某鲜花店广告“今日本店的玫瑰售价最为低廉，甚至 可以买几朵送给太太。” 某公共场所禁烟广告“为了使地毯没有洞，也为了使您肺部没有洞，请不要吸烟。” ????????? Famous English Slogans 1.Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 3． The new digital era． 数码新时代。（索尼影碟机） 4． We lead． Others copy． 我们领先，他人仿效。（理光复印机） 5． Impossible made possible． 使不可能变为可能。（佳能打印机） 6． Take time to indulge． 尽情享受吧！（雀巢冰激凌） 7． The relentless pursuit of perfection． 不懈追求完美。 （凌志轿车） 8． Poetry in motion， dancing close to me． 动态的诗，向我舞近。（丰田汽车） 10．To me， the past is black and white， but the future is always color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒 11. Just do it. 只管去做。（耐克运动鞋） 12. Ask for more. 渴望无限。（百事流行鞋） 13. The taste is great. 味道好极了。（雀巢咖啡） 14. Feel the new space. 感受新境界。（三星电子） 15. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 16. The choice of a new generation. 新一代的选择。（百事可乐） 18. Take TOSHI