市场结构2.pptVIP

Concept Tour Four features: 1. Large No. of Buyers Sellers 2. Homogeneous Products 3. Free Entry Exit 4. Perfect Market Information Large No. of Buyers Sellers the action of an individual buyer or seller is unable to affect the market price Homogeneous Products the products in the market must be identical in the eyes of consumers Free Entry and Exit Firms are free to entry or leave the market Perfect Market Information Buyers Sellers know all market information about goods e.g. Example: The stock exchange is a close example Four Features: 1. Large No. of Buyers Sellers 2. Differentiated Products 3. Free Entry Exit 4. Imperfect Market Information Product Differentiation A firm can use product differentiation to promote sales. Techniques are: Imperfect Information of the Market Sellers Buyers don’t have perfect info. on price quality of goods Example: Rice is an example Four features: 1. A Few Dominant Sellers 2. Similar but Differentiated Products 3. Entry is Restricted 4. Imperfect Market Information Few dominant sellers Oligopolies has to consider the reactions of other firms before making any decision Similar but Differentiate Products the products are close substitutes to one another Entry is Restricted it is difficult because of government regulation/huge capital/technological requirements Four Features: 1. Only One seller in the whole market 2. No close subsitiute 3. Highly Difficult (even impossible) to Entry 4. Imperfect (highly restricted) Market Information Only One Seller in the Whole Market buyers can obtain the goods or services from monopoly only No Close Substitutes buyers are difficult to find another goods to satisfy the same want Highly Difficult (even impossible) to entry it is because of monopoly power Examples * * 管理资源吧（），提供海量管理资料免费下载！ What is a “MARKET” ? What is a “MARKET” ? In Economics, a Market is defined as a context in which exchange of goods and services between sellers and buyers takes place. A Market exists whenever