Wal-Mart_沃尔玛战略管理计划.pptVIP

Wal-Mart Stores strategic management plan Written by : Neil Executive Summary Oriented concept Course of action Organizations to ensure Conclusion and Recommendations Abstract: Wal-Mart, the retail industry as a world leader in the world has a remarkable performance in 1996, stationed in China, a short span of ten years, the retail chain Wal-Mart has made no small achievement, but more to highlight the is not commensurate with the status issue. This article on the Wal-Mart in China exist in the localization of the slow-scale effects of the paralysis of logistics, information systems markedly difficult to use, low-cost strategy has failed, members shop cold, arrogant public relations issues such as analysis and to explore and address these problems, proposed re-positioning, small profits but quick turnover, credit consolidation, the Chinese people and to keep local governments, such as marketing the corresponding strategy. Walmart strategic management Oriented concept Course of action Organizations to ensure What is the idea of Wal-Marts strategy?  ——Oriented concept Always low prices that EDLP is a Wal-Marts overall strategy, Wal-Mart with everyday low prices to explain all their actions, and the outside world can basically use the everyday low prices to explain all the Wal-Mart. Wal-Mart targeted, all its acts are committed Always low prices. Wal-Mart model of development?  ——Course of action “Absolute copy, quick shop, and encircling the cities from rural areas”Wal-Marts retail concept and determine the characteristics of Wal-Marts development model: small profits to the scale of victory, winning from the scale of the development opportunities, in addition, no other way.Wal-Mart leads to super-size the basic road map is encircling the cities, there are two basic methods: absolute replication and rapid shop. Wal-Mart‘s system design  ——Organizations to ensure Speak in front of the everyday