商务现场口译课件20单元6.pptVIP

Business Advertisement Unit Six Unit Objectives After studying this unit, you should understand what notes to take and how to take notes in interpreting. find ways to improve your interpreting skills and performance. master the basic words and expressions about business advertisement. know some cultural background knowledge about business advertisement. Preparing  --Warm-up Exercises You are going to hear a short passage about advertising. Listen to the passage carefully and note down what you hear. Pay attention to the structure of your notes. Then interpret your notes in the target language. Preparing  --Skills Presentation Decoding Training (IV): Note Taking II What Notes To Take? Key Words and Main Ideas Figures, Proper Names, and Lists Links and Transitional Expressions Beginning and End How To Take Notes? Take the Notes in Columns Use Abbreviations and Symbols Few Words, More Lines Be Logical and Legible Preparing  --Phrases Interpreting A. English to Chinese Swatch Ericsson Rejoice Seven-up Nokia Honda Philips Olympus Marlboro Lexus 斯沃奇手表 爱立信 飘柔 七喜 诺基亚 本田 飞利浦 奥林巴斯 万宝路香烟 凌志汽车 Preparing  --Phrases Interpreting B. Chinese to English 消费者广告 企业广告 地方广告 全国广告 全球广告 印刷广告 电子广告 户外广告 商业广告 网络广告 Consumer advertising Business advertising Local advertising National advertising Global advertising Print advertising Electronic advertising Out-of-home advertising Commercial advertising Internet advertising Preparing  --Sentences Interpreting English to Chinese 随着我国加入WTO以及对外经济交往迅速加深与扩大，英语广告已逐渐发展成为企