管理经济学 第三章 1.pptVIP

Prepared by Robert F. Brooker, Ph.D. Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved. Slide * Other Factors Related to Demand Theory International Convergence of Tastes Globalization of Markets Influence of International Preferences on Market Demand Growth of Electronic Commerce Cost of Sales Supply Chains and Logistics Customer Relationship Management Prepared by Robert F. Brooker, Ph.D. Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved. Slide * Managerial Economics in a Global Economy, 5th EditionbyDominick Salvatore Chapter 3 Demand Theory Prepared by Robert F. Brooker, Ph.D. Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved. Slide * Law of Demand There is an inverse relationship between the price of a good and the quantity of the good demanded per time period. Substitution Effect Income Effect Prepared by Robert F. Brooker, Ph.D. Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved. Slide * Individual Consumer’s DemandQdX = f(PX, I, PY, T) quantity demanded of commodity X by an individual per time period price per unit of commodity X consumer’s income price of related (substitute or complementary) commodity tastes of the consumer QdX = PX = I = PY = T = Prepared by Robert F. Brooker, Ph.D. Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved. Slide * QdX = f(PX, I, PY, T) ?QdX/?PX 0 ?QdX/?I 0 if a good is normal ?QdX/?I 0 if a good is inferior ?QdX/?PY 0 if X and Y are substitutes ?QdX/?PY 0 if X and Y are complements Prepared by Robert F. Brooker, Ph.D. Copyright ?2004 by South-Western, a division of Thomson Learning. All rights reserved. Slide * Market Demand Curve Horizontal summation of demand curves of individual consumers Bandwagon Effect Snob Effect Prepared by Robert F. Brooker, Ph.D. Copyright ?2004 by South-Western, a division of Thom