社会媒体市场调研报告（英文版）Social Media Marketing Report 2011.pdf

2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses A P R I L 2 0 1 1 B Y M I C H A E L A . S T E L Z N E R Sponsored by Copyright 2011, Social Media Examiner Letter from the author… Hello, fellow marketer; Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. This is why nearly every business on the planet is exploring social media marketing initiatives. This is our third annual study. Two years ago, businesses were uncertain about social media. Now its here to stay and companies are rapidly responding to new social media opportunities. This 41report contains insight into how marketers are currently using social media and their future plans. If youre in charge of marketing your business, youll want to closely examine the following pages. My team turned over every rock, looking for the not so obvious findings among this data-rich content. We set out to uncover the who, what, where, when and why of social media marketing. More than 3300 of your fellow marketers provided the kind of insight you wont find elsewhere. I hope you enjoy it! If you find value here, please let your peers know about this report. You can find the original page for the report here: /social-media-marketing-industry-report-2011/ All my best! Michael A. Stelzner Founder, SocialMediaE Join the discussion on Facebook at /smexaminer Copyright Statement: All content © 2011 by Social Media Examiner - Copyright holder is licensing this under the Creative Commons License, Attribution-Noncommercial-No Derivative Works 3.0 Unported, /licenses/by-nc-nd/3.0/. (This means you can post this document on your site and share it f