联合利华的市场分析专业培训材料.docVIP

Professional Skills Dictionary Market Research Addendum Corporate HR Group - July 1999 For use within Unilever only  INTRODUCTION This addendum is intended to supplement the information in the Professional Skills Dictionary and the Marketing Skills Appendix The Market Research Skill Areas should be read and used in conjunction with the Marketing Skill Areas. The two sets of Skill Areas are shown together (pages 2 and 3) with definitions for each Skill Area and a bullet point list of the Skill Sub Areas. Subsequent pages of this addendum provide more detail on each of th