毕博-管理咨询工具方法—营销和促销活动日历.中英文版[知士].docVIP

营销和促销活动日历 MARKETING PROMOTIONAL CAMPAIGN CALENDAR 营销和促销MARKETING AND PROMOTIONS 这个业务手册是为了帮助你制定贵公司的营销和促销日历（作为战略性销售计划的一部分）。This workbook is designed to assist you in developing a Marketing and Promotions Calendar for your business (as part of your Strategic Marketing Plan). 在制定日历时，你需要考虑自己的目标。实际上你可以采用几百种不同的方法来推销你的产品、服务和业务。每一个方法都各有优缺点。In developing your calendar you will need to consider what your objectives. There are literally hundreds of different ways you can promote your products, services and business. Each method has its’ own advantages and disadvantages. 在你起草营销和促销日历之前，请问问自己下列问题：B