定价策略期末复习.pptVIP

Chapter Three Case Study: Ritter Sons Background What is Ritter Sons’ business? A wholesale producer of potted plants and cut flowers. Most popular product? Potted mums Who is Mr. Don Ritter CFO What did he want to do after attending a seminar on pricing? Raising or lowering the current price for more profits What did Don do first? Identifying the relevant cost and contribution margin for mums. What costs are incremental cost? What costs are unincremental? What about labor cost? And capital cost? Cost Projection for Proposed Crop of Mums Relevant Cost of Mums Collecting More Informati