奇妙的事件营销统计.pdfVIP

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2017-09-28 发布于福建
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奇妙的事件营销统计.pdf

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奇妙的事件营销统计.pdf

Fascinating Event Marketing Stats TABLE OF CONTENTS 1 Why Events? 2 Event Types 3 Event Planning 4 Event Promotion 5 Events Fees 6 Event Marketing Challenges 7 This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies. 1 Why Events? 79% rank events as important to their business. 90% of nonprofits rank events important or very important . B2B companies are least appreciative of events. 90% 78% 68% 2 Event Types Top reasons to host events: #3 #1 #2 Get Generate Donations Educate Leads IMAGE CREDIT: EUSKALANATO Educate ranks as the most important reason for hosting events. IMAGE CREDIT: INTERSECTION CONSULTING Generate leads ranks as the 2nd most important reason to host events. IMAGE CREDIT: PINKMOOSE B2C companies rate “Promote/Sell” more important than B2Bs and nonprofits do. Most frequent types of events: Social Classes Gatherings Most businesses hold educational events. Educational Events 1 Classes 1 Workshops Training Conferences Seminars Importance of Events by Type Nonprofits…