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Computer Industry Value Migration? Computer Industry Value Migration? Computer Industry Value Migration? De-integration of the Value Chain in Computing U.S. Consumption of Steel Products Convergence Patterns Architecture No Profit: Airline Industry ExampleIndustry Net Profit 1971-96 Evolving No Profit Zones Airlines Consumer Electronics PCs Homeowner Insurance Cars Beverage in Grocery Films Agriculture Environmental Remediation Lots of Manufacturing Thinking Differently About Market Share Growth Customers Competition Value Growth Growth . . . The Other Kinds Strategic Control Index Customers Profitability Power Preferences Systems Economics Priorities Supplier Power Index Customer Priorities Trajectory The Competitive Field of Vision Radar Screen: Commercial Banks Competitive Radar Screen Competitive Radar Screen Changing Rules Business Design Value Migration? Model Value Migration? Status, 1997 Company Center of Gravity Company Center of Gravity Company Center of Gravity Evolving Nature of Competition Value Migration?: Management’s #1 Challenge BOS1/Cases/Value Migration/Profit ZoneAJS slides/VM LaptopVersion/covhds.ppt Mercer Management Consulting * Value Migration?: The Threat *Through December 31, 1996. Source: Value Line and Compustat. $ 1995 BB $ 1995 BB Market Value IBM DEC *Through December 31, 1996. Source: Value Line and Compustat. $ 1995 BB $ 1995 BB Market Value Intel/Microsoft Cisco/Dell $82 $13 $27 $11 $17 $20 $160 $8 $195 $175 $455 $100 2.0 0.6 7.0 16.0 25.0 5.0 IBM DEC** Intel Cisco Microsoft Dell Revenue1999* ($BB) Market Value 1999* ($BB) Market Value Revenue * Q1 1999 ** Q1 1998 Tabulating Computing Proprietary, Vertically-integrated Business Model Intel Microsoft Compaq Dell Novell HP EDS Source: American Metals Market, Morgan Stanley. Millions of Short Tons Steel to Materials U.S. Integrated Mills Low Cost Foreign Mills Aluminum Plastic Mini-Mills (Flat Rolled) (Canning and Other Applications) (A
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