从需求为本到愿望为本的社会变革及对建筑设计的影响.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Implications for the Chinese Market ? People will continually demand increasingly larger living spaces ? The kitchen will increase in size as cooking switches to more pre-made meals and it is used for more social interaction ? The upper-middle class will demand kitchens designed for entertaining ? The middle-class will require more efficiently designed kitchens to store food and new appliances as packaged food overtakes daily shopping traditions ? (Show a modern Chinese kitchen from the upper middle-class) 对中国市场的意义 人们持续要求增大生存空间 烹饪变成预先准备式，厨房的尺寸不断增大，越来越多地被用作社交互动 中上层阶级家庭要求厨房的设计具备娱乐功能 中层阶级的家庭要求厨房的设计高效化，要能大量存放食物及新的器械。如今，有了包装食品，人们不再坚持每日购食物的传统。 （展出来自中国中上层阶级的家庭厨房） What Room Changed Next?接下来要变的房间，是什么？ The Bathroom 浴室 Transition of the American Bathroom ? In 1920’s U.S. building codes mandated all homes to have a minimum 1.5 x 2.2 meter bathroom. This 3.3 SM bathroom became the American standard for 50 years. ? By 1970’s with the transition from needs to desires, American bathroom’s starting undergoing their fantasy transition ? By 2000 the average has reached 10.5 SM and upper-middle class homes average 20 SM for their master bathroom with nearly 1 bathroom per person ? 美国浴室的变革 20世纪20年代，建筑法规定美国的家庭必须有一个最小为1.5米 x 2.2米的浴室，3.3平方米的浴室标注在美国执行了50年。 20世纪70年代，随着需要社会向愿望社会的转型，美国的浴室也开始经历奇妙的变革 截止2000年，浴室平均已经达到10.5平方米，上层阶级家庭的主浴室已达到平均20平方米，且每人都拥有一个浴室。 Transition of the American Bathroom ? All of this room means more time to use it. The average American spends 35 minutes/day in the bathroom and 21% spend an hour or more a day ? The importance of the bathroom is evidenced by the former Design Director of Mercedes Benz, Bruno Sacco, changing his career to designing bathroom fixtures 美国浴室的变革 这些房间都需要花时间来享用。美国人平均每天有35分钟的时间花在浴室里，有21%的人花一个小时或者更多。 奔驰的前任首席设计师Bruno Sacco转行设计浴室设备，这便是浴室的重要性有利明证。 Implications for China ? Bathroom will become increasingly important as women will have more money