《交际英语》第二册各章节习题-6.docVIP

BOOK THREE UNIT TWO: ADVERTISING WORD STUDY Words Ideas, Examples and Exercises advertise (vi/vt) advertise sth, advertise advertise sth heavily advertise for sth advertise for sb to do sth promote (vt) market (vt) sell push (infml) hype up (infml) plug / give sth a plug (infml) advertising advertising agency promotion promotional marketing marketing strategy marketing campaign hype advertisement (for) commercial ad (infml) advert (BrE, infml) campaign /advertising campaign run a campaign to advertise something Examples: (1) The actress who played the role of the lovable princess Huanzhu has been asked to advert____ children’s products, like children’s soft drinks. (2) All posters ad__________ cigarettes must carry a government health warning. (3) We were a small business at that time so we could only afford to _______ in the local press. (4) They can’t resist the temptation to buy the medicine -- it has been h______ advertised on TV and in all the daily papers. (5) They ______ise a house for sale. (6) I advertised ____ a second-hand car. (7) We should advertise _____ someone _____ look after the baby. ‘To promote’ is to make sure that people know about a new product, film, book etc, for example by arranging special events, by offering it at a reduced price, or by talking about it on television. ‘To market’ is to make sure that a product or service is sold in the most effective way, for example by deciding how much it should cost, how it should be advertised, and where it should be sold. Examples: (1) To pro_____ his new book, the famous writer will have a signature ceremony tomorrow in the biggest bookstore in the city. (2) Barbra Streisand is doing a series of TV interviews to _______ her latest film. (3) To ________ their new brand of shampoo, they are selling it at half price for a month. (4) In order to m_______ a product well you need to be aware of public demand. (5) In Japan we use a Japanese company to __