国际会议市场.pptVIP

International Meetings Market国际会议市场 M I = Incentive Travel Programmers 奖励旅游 C E SITEThe Society of Incentive Travel Executives奖励旅游管理者协会 The KEY word for Incentive Business奖励旅游的关键字 Reward 报酬 Award 奖品 Recognition 赞誉 Motivation 激励 Incentive Awards 奖励 In 1997, US companies spent US$22.8 bn on “Incentive Travel” and “Merchandise” to motivate consumers, employees, dealers and sales people as a means of improving performance. 1997年，美国公司在“奖励旅游”和“商品” 上花费了228亿美元，以激发消费者、雇员、经销商和销售人员，作为提高成绩的手段。 Out of US$22.8 bn, at least US$3.5 bn was spent on incentive travel. 228亿美元中，至少35亿美元用在奖励旅游上。 Targets for Incentive Awards奖励的对象 Consumers 消费者 Sales people 销售人员 Dealers / distributors 经销商/分销商 Customer service employees 客户服务人员 Types of Incentive Awards奖励的类型 Recognition 赞誉 Cash Reward 现款奖金 Premium / Merchandise 赠品 / 商品 Travel 旅游 Premium/Merchandise Award Choices 奖品或商品奖励选择 Clothing 衣服 61% Certificate / Plaque 证书 / 奖章 60% Gift coupon 赠券 59% Pens, stationeries 钢笔、文具 56% Clocks, watches 时钟、手表 51% Electronic products 电子产品 41% Dinners/Dining coupons 宴会/餐饮优惠券 39% Premium/Merchandise Award Choices 奖品或商品奖励选择 Sports equipment体育器材 37% Jewellery 珠宝 31% Suitcases, travel bags手提箱、旅行袋 29% Leather goods 皮件 28% Computers, software电脑、软件 28% Camera照相机 27% Outdoor activities 室外活动 27% Incentive Travel Award Choices 奖励旅游的选择 Group Travel (domestic) 团体旅游 (国内) 39% Individual Travel (domestic) 个人旅游 (国内) 36% Special Events 特别活动 36% Cruises 游轮旅行 24% Travel Coupon 旅游优惠券 21% Group Travel (overseas) 团体旅游 (国外) 21% Individual Travel (overseas) 个人旅游 (国外) 15% Incentive Travel is used primarily to increase sales, purchases, productivity