【信息技术英文版课件】StrategicAnalysis.ppt

Chapter 11Strategic Analysis Transaction Processing System Six Key Messages For Managers And Analysts Process innovation is a new and desirable approach to transforming organizations and improving their performance An explicit approach to process innovation is important Information and information technology are powerful tools for enabling and implementing process innovation How a firm approaches organization and human resources is critical to enable and implement innovative processes Process innovation must occur within a strategic context and be guided by a vision of the future process state Innovation initiatives can benefit all manner of processes TWO CONCEPTS OF THE CORPORATION: SBU OR CORE COMPETENCE The Strategic Management of Information Technology Input Output Process Information Communication Systems Development Strategic Business Planning Strategic IS Planning IS Investment Plan VISION Strategy External Strategic Models Strategic Goals Competitive Social Political Critical Success Factors CDS VBP CAS IS Products and Services SDM Strategic and IS Planning Process REQUESTS COMPLETED AGREEMENTS REACHED AGREEMENTS REACHED WORK COMPLETIONS Traditional organizations Customer-driven organizations Product and service planning Short-term focus Reactionary management Management by objectives Long-term focus Prevention-based management Customer-driven strategic planning process Measure of performance Bottom-line financial results Quick returns on investment Customer satisfaction Market share Long-term profitability Quality orientation Total productivity Attitudes toward customers Customers are irrational and a pain. Customers are a bottleneck to profitability. Voice of the customer is important Professional treatment and attention to customers are required. Quality of products and services Provided according to organizational requirements Provided according to customer requirements and needs Marketing focus Seller’s market Careless about lost customers Increased