【生产动作管理】生产与运作战略.pptVIP

生产运作战略：（美国蔡斯等）利用企业资源所制定的各项企业 政策和计划，最大限度的支持企业的长期竞争战略。 生产运营战略： 为支持和完成企业的总体战略，对生产运营过程和生产运营系统的基本问题所作的全局性重大谋划。 企业生存环境的变化 竞争重点的变化 价格 交货期 品种多样性 先进制造技术的发展 全球化经营的趋势 The Value Chain Operations Strategy ACHIEVING STRATEGIC FIT What is strategic fit? Achieving Strategic Fit Understanding the Customer Lot size Response time Service level Product variety Price Innovation Attributes and Implied Uncertainty Low Implied Uncertainty Levels of Implied Demand Uncertainty Implied Demand Uncertainty Spectrum Understanding the Supply Chain Cost-Responsiveness Efficient Frontier The Responsiveness Spectrum Achieving Strategic Fit Achieving Strategic Fit 生产运营战略的内容体系 生产运营战略逻辑体系结构： * OM Strategy 第二章 生产与运作战略 Operations Management Chapter 2 Operations Strategy is to setting a broad polices and plans through operations to best support company’s competitive strategy. New Product Development Marketing and Sales Operations Distribution Service Finance, Accounting, Information Technology, Human Resources Business Strategy New Product Strategy Marketing Strategy Supply Chain Strategy Example Strategy Process Customer Needs Corporate Strategy Operations Strategy Decisions on Processes and Infrastructure More Product Increase Org. Size Increase Production Capacity Build New Factory Competitive strategy Supply chain strategy The same goal Implied Demand Uncertainty Low Product margin Average forecast error Average stockout rate Average forced season-end markdown High 10% 40%~100% 1%~2% 10%~40% 0% 10%~25% High Implied Uncertainty Low High Price Responsiveness Customer Need Implied Demand Uncertainty Detergent Long lead time steel High Fashion Emergency steel Purely Functional Products Low uncertainty gasoline Established Goods New models Of existing goods Entirely New products Somewhat certainty Somewhat uncertainty High uncertainty Implied Demand Uncertainty Spectrum Crest toothpaste New Ford Taurus Palmpilot Supply chain responsivene