【精品】Central Region PTW 2012-s.pptx

Plan to Win 2012-2015 Central Region Dec 8-9, 2012 - Shanghai;Flow for Today;Where we are today;Where we are today;Central covers 10 provinces with 1 key city and 5 core cities. Scattered but high growth;;DESTINATION 2015;Headwinds in Central haven’t gone…;DESTINATION 2015;Bigger Expanding “Core to more” to Win 1000;Steady Opening Growth…but not reflecting return from heavy people investment for escalating… it’s a must to speed up!!;EVA has improved, but it’s heavily dragged by specialty;EVA is significant impacted by high speed plan changes;However, Central contributes 50% share in specialty. Keep focus on Specialty…@smart;Focus on Key and Core cities…need more clear plan for HZ/CD/CQ;Strong sales growth for new stores…and also improve in SOI; 1. Portfolio focus on specialty and metro Share: plan is 23% vs Actual 24% NJ metro alliance signed SH metro alliance signed 2. Quality of 2011 is improving EVA of 2010 : -27%, with strong comps after 13 months EVA of 2011 : -16% (-7%, if were more careful) Strong comp sales in Y2 and Y3 3. Focus on key and core city 3 cities accounts for 60% of total openings Aligned key/core city development plan; 1. Openings did not meet plan Plan 65 vs 53 Shanghai: 28:17 2. Early entry for high speed train station 4 station stores contribute -9% EVA High rental caused huge SOI loss (-12m) 3. DT is very low share of openings 6 DT vs 20 in plan Lacking of solid pipelines Low conversion from 20% to 100% Lacking of quality mapping (HZ);Our Goal for Place…;Therere things more difficult than Winning 1000;Our Winning Rocket;;Central has 22 cities in C2M list;Cities Focus; 1. City development vision plan Develops city development plan and get management alignment – for all key and core cities DT and specialty focus for more cities 2. Discipline on Mapping/MQ process Tired market quest - GM/DD for pre-approval @10-20% and VPGM/MCCL site visit for 50% approval 3. Training and field execution Planner verification by MCCL Clear IDP for plann