dusocialmediav2-110711140401-phpapp01资料.pptx

Brett Greene@brettgreeneLinkedI/in/BrettGreeneBrett.Greene@HipCBetsy Chase@BetsyChaseLinkedI/in/BetsyRChaseBetsy.Chase@AgendaWhat are your goals?Setting expectationsMeasuring your efforts and proving valueIntegrating Social Media with the marketing planWorking with Social Media service providersOpen ForumSetting GoalsWhy Are you Doing this?What Is the Goal?What Is the Goal?Crisis managementBuild thought leadershipIncrease brand awarenessImprove company imageBrand engagementIncrease website trafficWhat Is the Goal?Introduce marketing assets (white papers, webinars, buyers guides)Offer sales promotionsExclusive offers/discountsQualify leadsProactive customer contactWhat Is the Goal?Open channel for solving customer problemsAllows the customer to feel heardOpportunities for customer savesResidual good will impactMake customers feel special24 x 7 operationsCustomer engagementWhat Is the Goal?Informal, low cost way to gather directional dataFloat new product features/additionsGet quick customer feedbackCompetitive analysisWhat Is the Goal?Takes advantage of web as a low cost channelCheaper than a press releaseCPA, cost to serve lowerRemoves research intermediaryKey Performance IndicatorsSocial Media IntegrationSocial Media the Marketing Plan Integrated marketing is like a ping-pong game between channels Gary VaynerchukThe Thank You Economy/watch?v=qt6iEGzLPjg/watch?v=fD1WqPGn5AgHow was it integrated?Working with Social Media Service ProvidersIt’s Not About YouHow are you going to make them feel special?What’s in it for them?@HipChameleonF/HipChameleonHttp://HipCHipCBusiness GoalsMarketing GoalsStrategyToolsTrainingResultsAgency DeliverablesEXAMPLESOPEN FORUM