03 钻石-市场调研分析.pptxVIP

市场调研分析;De Beers, which has used the slogan A Diamond is Forever since 1938, appealing to consumers to consider diamonds as a required gift of love for engagements and weddings of millions around the world stumbled in China. ;;Diamond or Gold, that is a question? While 80% of all gem-quality diamonds sold in the West were purchased as gift, 58% of similar diamonds sold in Shanghai were bought by married women buying for themselves and their spouse as a symbol of status. De Beers has found it especially delicate to try to embed its product image into a culture that already has 5000 years histo