HND人力资源管理HRM09.doc

Introduction Master Kong is the largest brand in china.It famous by the instant noodles.China is a fast-growing market for instant noodles.The market is focusing on higher-end products, generally costing more than 1 RMB. The top three brands in this category dominate more than 85% of the market; for the lower end, those costing less than 1 RMB, the leading five brands hold about 60% of the market share.The master kong owned by the Taiwanese and managed with a Japanese strategic alliance partner Sanyo Food, the third-largest player in the Japanese market. Master Kong is the largest brand, with a business scope extending to beverages (RTD) and bakeries.Nowday,everyones life are more faster.So the master kongs instant noodles can growning fast.This repot is to investigate what leads to Master kong marketing strategy in China, and how to keep it in the full with the competitors’ society, and Master kongs distribution strategy in China. Brief 2.1 Topic: Survey report about the promotion strategy of Master kong in China market 2.2 Objectives of this investigation The main purpose of this report is analysis of the promotion of Master Kongs strengths and weaknesses, but focus on the advantages. With Master Kong’s promotion, let the other companies know that advertisement can help companies develop and expand market share. The other purpose is by analyzing Master Kong’s promotion can let their brand value improve. and then they can amend mistakes. 2.3 Statement of issues to be in Master Kong Some issues I need to investigate first are the advertising. Master Kong takes much money in advertising, Their advertising is often appear in dinner time. People in the advertisement will show very enjoyable for their noodles. And Master Kong often find the young people to play the role in their advertisement. Because the target customer are most be youth. Another way is to billboards advertising. Master Kong could take the billboard in bus stop near the university. Undergraduate ar