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The role of media in policy
Keywords Media` Policy change ` Narrative policy analysis `Content analysis
The policy change literature is contradictory about the role the media plays in policy change: a conduit for policy participants, with media accounts transmitting multiple policy beliefs of those involved in policy debates or a contributor in the policy process, with media accounts supplying consistent policy beliefs with congruent narrative framing strategies to construct a policy story.
Two recent studies inform the methodological framework of this work. First, develop a methodology based on NPA that systematically measured core policy beliefs in the policy narratives of interest groups in different advocacy coalitions. Second, McBeth determine that the interest groups also use similar political narrative strategies, depending on whether they understand themselves to be winning or losing in the policy debate. The narrative strategies in this study are anchored in the media effects framing literature and tested not for their presence in the story but for their alignment with the narrative’s policy beliefs.
Contemporary policy change theory is led by Kingdon Sabatier and Jenkins-Smith and Baumgartner and Jones. A less mainstream, but still highly influent, strand of policy theory is narrative policy analysis (NPA), led by Stone and Roe. ?We begin with a careful examination of how these policy theories understand the role of the media in the policy change process. In turn, we consider the extensive literature of media effects that investigates the various ways in which the media frames stories.” Kingdon identi?es the media as a conduit, rather than a contributor in the policy arena. ‘‘The media report what is going on in government ... rather than having an independent effect on governmental agendas,’’. Given this assumption of the role of the media, he purports a diluted effect of the media on the policy agenda for tworeasons. First, the press has a tendenc
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