毕业设计：当今服装技术对大学生服装消费观影响研究（终稿）.doc

PAGE  PAGE 2 武汉纺织大学 本 科 生 毕 业 论 文（设 计） 中文题目：当今服装技术对大学生服装消费观影响研究 外文题目：Study on todays technology to apparel affect university students’ concept of consumer 学 号：____0705061053___ 姓 名：______耿馨______ 年 级：__ _2007级_____ 专 业：_服装设计与工程__ 系 别：____服装系____ 指导教师：_____陈继红_____ 完成日期：2011年月日 摘 要 当今服装市场的竞争已日趋激烈，然而，服装企业的竞争实力的核心就是服装技术，现代技术上的革新对于每个企业来说显得尤为重要。本文通过对大学生的消费观进行研究来探讨现代服装技术的发展状况及不足之处。首先从服装技术方面入手，如服装面料、款式、舒适性和价位等方面，通过网上问卷调查法方式对大学生群体的消费观进行大致的了解；再用数学分析法、归纳总结法分析了回收的200份有效问卷，深入了解大学生群体服装消费观，总结出确定影响大学生群体服装消费观的服装技术；最后，依据调查分析结果，并结合服装技术当前的发展，对服装企业在技术改革方面提出一些改进措施。 关键词：服装技术；大学生服装消费观；问卷调查；数学分析法 Abstract Todays clothing market has become increasingly fierce competition,however,the clothing technology is the core competitiveness of garment enterprises, and now modern technological innovations for each enterprise is very important.Based on exploring the students consumer attitudes to studying the development of modern clothing technology and its inadequacies.Firstly,starting from the technical aspects of clothing, such as clothing fabric, style, comfort and price, etc., generally study college students concept of consumer through online questionnaires way; then in-depth understanding college students view of consumer apparel and summing up the determine effects of apparel technology on consumption in college students clothing through mathematical analysis and summarized analysis to analysesing the recovery 200 valid questionnaires; Finally, based on survey results, combining with the current development of garment technology,this article proposed some advices in technological improvement for clothing enterprises . Keywords: Clothing technology; College Clothing Consumptive; survey; mathematical analysis  PAGE \* MERGEFORMAT 17 目 录  TOC \o 1-2 \h \z \u HYPERLINK \l _Toc261078390前言  PAGEREF _Toc26